I just purchased a new Tacoma TRD from Juan (Sales Consultant) and Leonard (Sales Manager) From the moment of initial contact to driving away the...


Hai Le is the best person to deal with, always very helpful. If he cant help, he will find a answer. I also want to mention the excellent help from...

aluminium thrasher

Hai Le is the reason why I have been using Toyota of Santa Barbara for the last 10 plus years. He has gone above and beyond for my family and...


Michael is very energetic and was eager to work on the Sunday we were there. He is frank and friendly. He sealed the deal with us and made it...


Michael is a very intelligent, energetic and enthusiastic person who is knowledgeable about the Toyota vehicles he sells. I test drove a Tacoma and...


We bought a Prius from Toyota Santa Barbara, which is very close to our place. This was our first time to buy a new car and we were not very...


Black Friday Sales Event November 2015

Our Black Friday deals can help you save on a new Toyota or pre-owned vehicle! Sale Ends 11/30/2015.

Black Friday is coming, which means it's time to save HUGE with amazing, once-in-a-lifetime deals! Why face mall madness or ridiculous retail lines when you can save thousands on a new car instead? Head down to Toyota of Santa Barbara - we're hosting our annual 6 Days of Black Friday Sales Event to give you our biggest and best deals of the ENTIRE YEAR on your next car!

Rise early and head down to Toyota of Santa Barbara to select your next new Toyota during our 6 Days of Black Friday Sale with deals on new Toyota cars, hybrid, trucks, SUVs, crossover and used cars. Serving Lompoc, Santa Maria, Carpinteria, Oxnard and Ventura CA.

Welcome to Santa Barbara

A Toyota Auto Dealer serving the greater Goleta, CA area.

Our goal is to make your car buying experience the best possible. Santa Barbara Toyota's virtual dealership offers a wide variety of new and used cars, Toyota incentives, service specials, and Toyota parts savings. We are conveniently located in Goleta, CA and proudly serve the Carpinteria, CA and Santa Barbara, CA areas.

If you're looking to purchase your new dream car, you've come to the right place. At Santa Barbara Toyota we pride ourselves on being one of the most reliable and trustworthy Toyota dealers around. Our inventory is filled with some of the best car deals you've ever seen!

The Toyota Dealer You Can Count On

We're an automotive dealer that takes the time and listens to the wants and needs of our clients. We understand that buying a car is a process that takes a certain amount of careful consideration.

It's a lot to wrap your head around but at Santa Barbara Toyota we do our best to make the car buying experience an easy one. We're an Goleta, CA car dealer that helps you decide exactly what you're looking for. We won't ever make a sale that our customers will end up being unhappy with, and we always strive for 100% customer satisfaction.

There are several important factors to take into account when choosing a car:

  1. How many people do you drive with every day?
  2. How far do you drive on a daily basis?
  3. What kind of terrain or traffic do you need to tackle?
  4. What does your gasoline budget look like?
  5. Are you looking for a sports car or would you prefer a family friendly vehicle?
  6. How much money are you looking to spend on your new car?
  7. Do you need financial assistance?

Toyota For Everyone

We are the Goleta, CA car dealership that caters to a variety of clientele. We understand that all of our clients have different financial situations. We have done our best to ensure that our cars come in a variety of different shapes and sizes, and that the price tags vary as well. We not only have an amazing selection of brand new cars, but have also acquired an impressive selection of pre-owned vehicles that are just as fantastic.

Because our customers are so important to us, we also take the time to find you some great financing options if you need them. At Santa Barbara Toyota we do our best to find a reasonable loan that enables you to purchase the car you've always dreamed of.

If you would like to get in touch with us please don't hesitate to give us a call at or stop by for a visit.

Santa Barbara Toyota's range of car services includes:

Servicing Your Toyota Vehicle

Car Shopping Quick Links

Shop Our Most Popular Models